Media and languageInvestigation
Who owns the break in a match?
The commercial interrupts an event, but also a shared wait. IAP code and audiovisual rules help to question the quality of communication.
4 min read
The outlook · 7 readings
Media and languages.
The forms of communication and the forces that direct the gaze.
7 articles
Media and languageAnalysis
Communicating Beyond Persuasion
A common language takes shape when words, intentions, and possibilities for dissent become visible. The communication can open up a search before applying for membership.
4 min read
Media and languageAnalysis
Attention has an architecture
McLuhan invites you to look beyond the content. Even the rhythm of a page, its silences and the possibility of getting out of it communicate a world view.
4 min read
Media and languageAnalysis
Curiosity deserves an answer
An anticipation can open a search or indefinitely postpone what it promises. Titles, expectation and trust meet in the pact with those who read.
4 min read
Media and languageAnalysis
The Promise to Do Everything Leaves Out the Question
Absolutes take up little space and demand a lot of trust. Analyzing an advertising formula means understanding what expectations it produces and where it allows them to be verified.
4 min read
Media and languageAnalysis
The stories we buy along with the objects
In advertising, a product meets promises, images, and roles. Reading myths and archetypes allows one to question the world that is offered along with the commodity.
3 min read
Media and languageAnalysis
When we discuss how we discuss
Metacommunication makes the rules of a relationship visible. Palo Alto's tradition helps to question the exchanges that continue to jam.
4 min read
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